A cursory glance at the app shows that it is a platform primarily for apparels and fashion accessories, along with personal care and health products. Other than English, the app is also available in Hindi, Bengali, Tamil, Telugu, Malayalam, and Kannada. According to a Google BCG report, India has about 50 million registered small businesses and at present , about one million of them are online, mostly selling through Facebook and WhatsApp.

We can say it is right now India’s no 1 money earning app. Select a product that your Whatsapp and Facebook contacts will like and share the images with them. Meesho is an affiliate marketing app, that was developed by two Indians Vidit Aatrey and Sanjeev Barnwal in the end of the year 2015. This platform helps individuals and small businessmen to have their own online store in this app via the popular social platforms like Facebook, Instagram, WhatsApp etc. Facebook has already invested in this start up company.

Meesho Recruitment 2020 Eligibility Criteria

It had the basic features that the team had on the rudimentary WhatsApp group. On the app, people can select the catalogue and then share it on WhatsApp. If the customer wants to purchase a particular product, they can then come back to the app to place an order.

Today, we look at Bengaluru-based social commerce platform Meesho, which changed its business model to bring three million women sellers on its platform. Today, Meesho has grown to enable resellers, small and medium businesses , and micro-entrepreneurs across India to connect with potential buyers using social media. EZMall’s Bansal thinks most commerce solutions in India today are in English. His platform aims to reach vernacular users through videos and content in Hindi to acquaint resellers with their products.

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With a focus on apparel, home, wellness, and electronics items, the company has a mission to create 20 million entrepreneurs by 2020. Meesho plans to use the new funds to further build its technology platform to accommodate new product lines, and to evolve its analytics and machine learning platforms to handle national scale. At the same time, in addition to expanding its network coverage to new geographies, the company will further deepen its operations in existing geographies. Today, three years down the line, Meesho has three million sellers across 700 towns in India. Vidit wanted to understand why women were selling on WhatsApp. The women he spoke to said they would need funds if they wanted to set up an offline boutique, and they didn’t have them.

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