The cannabis industry is worth around $3 billion as the annual market’s demand reaches up to $3.3 billion. In recent years, there has been a huge advancement on this field, which led to launching many USA-based dispensaries, but also online south africa cannabis stores.
To promote these, the owners have to take various marketing steps, as well as SEO-technical ones, to boost their pages and get on the top of the SERP.
This article will reveal some of the tactics you can use to boost your performance and attract more customers.
Write unique and truthful researches
Yes, the content that you offer to your customers is the first thing that will attract the users. Information that they cannot find elsewhere on the Internet, unique study cases and engaging content is what you are aiming for.
This requires some substantial research and data study but it is worth it as it will bring the results and promote your page. Additionally, a good SEO approach is crucial as well and including the long-tail keywords with prepositions or queries might bring more success in the whole tactic. Just bear in mind that the shorter the keyword is, the more fierce the competition will be.
Therefore, focus on the long tail cannabis keywords to fill the gap of lower search volume, thus making yourself as the “best competition”.
Present the extensive FAQ section
These days, the FAQ list becomes very important for the online business as users want to get the answers to some of the questions. Include phrases like “how to or “ sativa vs indica” to offer users crucial information. If you plan to sell cannabis strains, you will have to present the effects, pros and cons of each strain, as well as the growing tips for a particular strain.
This will help your users to find the exact information they are looking for, which is exactly the goal of your work. By doing this, the users will start visiting your website and thus you will get more traffic. Try to have at least 30 words per single question in the FAQ list.
Get your spot on Leafly
Leafly is the top-notch cannabis online website where you can find a bunch of useful information but also you spot for the ad. Knowing that this website generates a lot of organic traffic every month, it means that you have a great opportunity to promote your business. Eventually, the customers will see your ad and click on it.
Of course, get your ad place once you optimize your website and fill it in with the useful information and FAW section that we have mentioned. Here is a bonus tip – you can search for a strain that is not listed on Leafly and write your own review of it to have it included in Leafly. Therefore, the users will be redirected to your website when looking for a review of some strain that is not available on Leafly.